Monday, June 7, 2010

Apple unveils iPhone 4

Apple announced its newest iPhone at 10:00am on Monday(US time). As usual, CEO Steve Jobs did the keynote for the latest product.

The new iPhone is said to be having "over 100 new features", but Jobs focused on a few of them in the keynote.

1. An all new design. The back of the new iPhone is flat, but not curved like the previous design. It has glass on the front and the back, with steel around the sides. It's 24% thinner than the old iPhones. On the body you can find voice control buttons, sleep-wake button, a front-facing camera, a micro SIM tray, a camera and LED on the back. In fact. The new iPhone looks exactly like the previously leaked prototype...so, no big surprises!

2. Retina Display. Images and text would look much sharper with the new display. Retina Display increases the pixel density by four times, which means there will be 326 pixels per inch. That's pretty cool huh?

3. A4 chip. The iPhone 4 is powered by an A4 chip developed by Apple's own team. With the small A4 chip, the battery can be made bigger. The battery life is improved, 7 hours of 3G talk, 6 hours of 3G browsing, 10 hours of WiFi browsing, 10 hours of video, 40 hours of music and 300 hours of standby.

4. Gyroscope. This is a piece of hardware which makes your gaming experience even better. It is more sensitive to movements of the player. Jobs demonstrated with a Jenga game. He did a turn and the block of wood actually went with him. Quite amazing.

5. New camera system. The camera will be upgraded from 3 megapixel to 5 megapixel, there will also be an LED flash. Other than that, the new camera system is also capable of filming HD videos, 720p at 30fps! There will also be a film-editing application, iMovie available for the new iPhone.

6. iOS4. This is the new operation system for iPhone. It allows users to do multi-tasking and create folders. For search engines, apart from Google search and Yahoo!, Bing will be added. Whoa. Putting your opponents' search engines in your new product...that's... generous! Ha!

7. iBooks. A PDF reader and the iBookstore will be installed in the iPhone. You can look up the dictionary, highlight, note or search the text while reading.

8. iAds. This helps developers to earn more money. Some advertisements are interactive, like the Nissan Ad demonstrated by Jobs. iAd will be turned on for all iOS4 devices starting from July 1st.

9. FaceTime. Jobs made a video call to Jony Ive to demonstrate the video call function. Though the screen froze up for a second, Jobs claims that it never freezes and asked if the audience had turned off their Wifi. A commercial for the FaceTime function was played.

Jobs summed up the whole keynote by giving information about the price, dates which it will be available for sale, OS upgrade scheme for previous iPhones and iPod Touches, and last but not least, another commercial for iPhone 4.

iPhone 4 will be available in Hong Kong in July.
To read the complete Keynote coverage, here's a link.
iPhone 4 Keynote live coverage @ engadget.com

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